When you focus on creating content that’s fully convenient to a consumer or reader, they’ll stick around longer and will be more likely to open that next email. Zero-click content is when a newsletter is completely digestible in its native, in-inbox format. SparkToro’s zero-click email strategy boasts a 40-44% open rate for its audience research newsletter sent to 60K subscribers. Follow a structured template, curate from diverse content sources, and offer zero-click value with easily digestible content.
Friday, March 8, 2024The more your cold email looks like it wasn't even meant for the recipient, the higher the chances they'll read it and respond. 7 psychological hacks to write casual emails that get replies: internal subject lines, all lowercase, a fake forwarded message, excluding any links or phone numbers, using “may I”, including “sent from my iPhone”, and a hyper-personalized P.S.